Singer-songwriter Alex G began posting videos of herself singing covers in 2010, and her YouTube channel quickly became one of the fastest- growing on the massive site. As of May 2016, Alex's page has over 210 million views and nearly 1.5 million subscribers, with an additional 590k followers across Facebook, Instagram, and Twitter.
She created her channel in 2010 while in high school in Colorado as a way to overcome stage fright, and her fanbase started organically growing after each video post. To date, the top three cover videos from her collection include "Payphone" by Maroon 5 with 16.4 million views, "Thrift Shop" by Macklemore and Ryan Lewis with 15 million views, and "Roar" by Katy Perry with 14.7 million views. With her confidence growing, Alex began writing her own songs and released two successful EPs, Found (2012) and It's You That I'll Miss This Christmas (2013). Alex released her debut album, Growing Up, in 2014 which broke into the iTunes Top 100 chart and reached #24 on the iTunes Pop chart. During the creative process for Growing Up, Alex collaborated with several incredible songwriters and producers including Jason Mraz, Lauren Christy, Mikal Blue, Joey Barba, and Jason Reeves.
"After Growing Up was released, I realized I wanted to be about something-more than just a cute or bubbly girl with good values and a nice voice. I want to be a leader," said Alex G. "This past year, learning about the power of vulnerability and authenticity has changed my personal life and relationships, and I decided they would be a priority in shaping my music career. Vulnerability brings people closer together. Once I stopped hiding behind a mask of perfectionism and started showing my followers my true, authentic self-even when it was difficult-the incredible responses from my fans show that one person taking a stand for authenticity leads others into the same brave space."
Alex has grown from a fragile high school student, eager to please and perform, into an independent businesswoman who has taught herself how to record, film, edit, manage social media, and collaborate with other artists.
However, it wasn't until recently, when she began expanding her artist and relational borders beyond the limits of YouTube, that she realized the importance of being authentic and honest with herself and with her fans. In exploring her own story, Alex began to discover her voice. As she discovered the power of that voice, she discovered the power of giving a voice to others, to lending her voice to humanity, rather than to the pursuit of being an "unattainable superstar." A voice is exactly what Alex gave to five of her fans on her new concept EP, Share Your Story.
The EP marks a massive shift in Alex's personal journey and artistic presence in the industry. Each song on the EP is based on a fan's personal story. Out of 1,300 submissions, five people have name-titled tracks on the EP: Charlotte, Muriel, Ben, Royston, and Alena, four of whom she met on last year’s two-month international Share Your Story tour. Since returning from tour, Alex has been playing shows and writing new music.